Brand identity for tech and SaaS companies
We build brand identity systems for UK tech, SaaS, AI and digital companies that already have revenue and need a sharper, more premium brand. Not just a logo: positioning, a visual identity and guidelines your team can use every day.
Who it's for
- UK tech, SaaS, AI and digital companies past the startup stage
- Teams whose product has outgrown the brand
- Companies hiring, raising or moving upmarket
- Founders who want the product, site and sales decks to look like one company
Who it's not for
- Logo-only requests
- Early ideas with no budget to roll the brand out
- Other design agencies looking to outsource
What a brand identity system includes
- Positioning: who you're for, what you stand for and why you're different
- A logo suite that works at every size, from favicon to billboard
- Colour, typography and a graphic language
- Tone of voice
- Brand guidelines your team and partners can follow
- Key applications: website direction, decks, social and product touchpoints
Packages
Identity Refresh
Sharpen what you already have so the brand looks as good as the product.
- Brand audit and direction
- Refined logo and marks
- Updated colour and typography
- Core brand guidelines
Fixed price, quoted after a free call
Brand Identity System
The full system for a company moving upmarket: strategy, identity and guidelines in one.
- Everything in Identity Refresh
- Positioning and messaging
- A new logo suite
- Full visual language
- Tone of voice
- Complete brand guidelines
- Key applications designed
Fixed price, quoted after a free call
Every project is fixed price, agreed after a free 30-minute call. After launch, ongoing brand support is available.
Questions
What does a brand identity agency do?
A brand identity agency defines how a company looks, sounds and presents itself. For tech and SaaS companies, MYS Designs builds positioning, a logo suite, colour and typography, tone of voice and brand guidelines as one system your team can use across the product, website, decks and marketing.
Who does MYS Designs work with?
Established UK tech, SaaS, AI and digital companies that already have revenue and a product that has outgrown its brand. We are based in Manchester and work with teams across the UK.
How long does a brand identity project take?
Our recent projects took between two and five weeks, depending on scope. You get a clear timeline before any work starts.
How much does branding cost?
Every project is fixed price, quoted after a free 30-minute discovery call once we understand the scope. There are two packages: an Identity Refresh and a full Brand Identity System.
Do you only design logos?
No. A logo is one part of a brand identity. We build the full system around it, including positioning, visual language, tone of voice and guidelines, so the brand works everywhere it appears.
Do you offer support after launch?
Yes. Once the identity is live, we can stay on to support your team with new assets, campaigns and brand decisions.
Where is MYS Designs based?
Manchester, UK, at 20 Metropolitan House, Brindley Rd, M16 9HW. We work in person in Manchester and remotely across the UK.
How do we start a project?
Book a free 30-minute discovery call, or send an enquiry through the contact page. We reply within two working days.
MYS Designs is a Manchester brand identity studio for UK tech, SaaS, AI and digital companies that already have traction. We build positioning, visual identity and guidelines your team can actually use, so the brand looks as serious as the product. Run by Yousaf Sufian.
Start a project: book a free 30-minute discovery call or email worktogether@mysdesigns.co.uk.